Subscriptions have surged in popularity during the COVID crisis, with two in five people in the UK signing up to new subscriptions since it began and at least 57% having one, up 10% on last year.
For many Gen Xers and Boomers like myself, Friends was a cultural touchstone; it reflected who we were as twenty- and thirty-somethings before it signed off in 2004.
The ad tech industry has spent the past year closely monitoring and digesting updates around Apple’s SKAdNetwork and Google Chrome’s Privacy Sandbox, knowing that both carry dramatic implications for how our industry will gather consumer data.
A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world.
A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world.
Ahead of Vevo’s AWAdvance event on 25 May, 2021, we sat down with Robert Velez, Director of US Multicultural & LATAM Sales at Vevo to discuss the LATAM market and Vevo’s unique and growing position within it.
This is Mental Health Awareness Week. If ever there was a woman to whom Suki Thompson should talk to about wellbeing and resetting in her Reset Podcast series, Rose McGowan is that woman.
Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.
Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?
Twitter’s Vice President of Global Client Solutions, Sarah Personette, joins to discuss her role at Starcom, her times at Refinery29 and Facebook, as well as her current role at Twitter.
Twitter’s Vice President of Global Client Solutions, Sarah Personette, joins to discuss her role at Starcom, her times at Refinery29 and Facebook, as well as her current role at Twitter.
Not only is Patrick Comer the Founder and CEO of Lucid, the largest Research Technology firm on the globe, he’s the man that coined the term ResTech to begin with. Patrick sits down with AW360 to discuss the fascinating world of data research.
Willie “Too Big” Hall is perhaps best known as the drummer in the legendary Blues Brothers band but he is also an absolute musical icon having played with such legends as Booker T. & The M.G.’s, Isaac Hayes, Rufus Thomas and the reformed Bar-Kays. HIs life story is truly remarkable.
This is Mental Health Awareness Week. If ever there was a woman to whom Suki Thompson should talk to about wellbeing and resetting in her Reset Podcast series, Rose McGowan is that woman.
Once upon a time, audiences were in discrete groups defined by the show they were watching. Now audiences are accessible by data, What does that mean for marketers? Does the relationship between a media brand and its readers still impact advertising response?
After years of highly data-driven marketing, there’s a gathering train of thought that a users emotional state can be a highly effective attribute for targeting. How does a brand leverage emotion to its advantage?
Investor, advisor, and board director Nick Brien joins Great Minds to discuss his career in the industry. Nick’s take on technology is smart and experienced as he looks back on his time as CEO of Dentsu International, Global CEO of McCann Worldgroup, and President of Hearst Marketing Services.
