As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.
Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.
Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.
In this era of inclusion and representation, showing what’s really matters and the word really has become synonymous with diversity. In the LGBTQ+ community it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand.
Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.
Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.
Longtime lead guitarist of Jethro Tull, Martin Barre, joins Great Minds to discuss his decades with the legendary band, including having played and recorded some of the most acclaimed guitar work for all time, as well as his solo projects and other collaborative works.
When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?
Reactive marketing is the effort by brands to quickly produce content that responds to a current event, talking point or faux pas in a clever or thought-provoking way. It has roots in the newsprint advertising industry, but social media has been instrumental in its meteoric rise.
This week, Great Minds is pleased to welcome Suzanne Powers, Global President and CSO of McCann Worldgroup. Suzanne discusses both her early career path, as well as her current role at the helm of the McCann marketing empire.
Digital transformation represents a fundamental change in how an organization delivers value to its customers. It’s the latest in a line of data-driven, tech-enabled shifts that have fundamentally changed modern marketing as we know it.
Longtime lead guitarist of Jethro Tull, Martin Barre, joins Great Minds to discuss his decades with the legendary band, including having played and recorded some of the most acclaimed guitar work for all time, as well as his solo projects and other collaborative works.
In this first episode of Kids in Control featuring Harry Hill, Harry discusses how to make a perfect meme, how to stay current with pop culture, and the pressures of being woke.
This week, Great Minds is pleased to welcome Suzanne Powers, Global President and CSO of McCann Worldgroup. Suzanne discusses both her early career path, as well as her current role at the helm of the McCann marketing empire.
A sonic logo plays different roles over its lifetime, as it becomes more familiar through repeated exposures. At the start, it has more to do with positioning; at the end, it ‘says’ very little, but reinforces our sense of the brand’s permanent place in our world.
The legendary Grammy Award-winning singer and songwriter William Bell joins Great Minds to discuss his career, from his time at the legendary Stax Records to present.
Sue Unerman’s career in Media is a hugely impressive one but in this Reset the Podcast, Sue talks more about her writing than her life at the media coal face.
