Perhaps Mike Tyson said it best: “Everybody has a plan until they get punched in the face.” And indeed, the pandemic punched pretty much every business in the face this year.
With the 2020 election season shortly coming to a close, political advertisements are seizing the airwaves as over 600 local, state, and national campaigns vie for votes. When it comes to courting voters, political marketers, like brands, face a dilemma: how to reach elusive cord-cutters and young voters.
Silicon Valley is having a moment. Antitrust investigations are being launched against the largest companies in tech. Scientific research shows that our phones and apps are creating new forms of substance addiction. New data regulations are being enacted all over the world to limit the collection and use of our personal data.
The pandemic is hitting the Black community – and other minority groups – harder. Brands must recognize this and strive to connect with consumers at a deeper level.
Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
Join Katie and her guest, CEO of Today I’m Brave, Lindsay Stein, as they talk about changing jobs during the pandemic, the mission and projects of Today I’m Brave, the spirit of NYC and finding calm in the midst of chaos.
Marketers are growing increasingly frustrated with the impact of proxies on their campaigns, leading to rising demand for accurate and reliable proxy data that will empower them to improve efficiency and boost performance.
While third-party cookies have made it very easy to enable personalized marketing, they also come with disadvantages such as limited life spans, consumer and regulatory scrutiny, as well as a range of other issues.
As a B2B business, you know how much effort and time it takes to get your content to the niche audience you’re writing for. Did you know that about one-fifth of content marketers feel that their content is achieving their goals well?
With Statista predicting more than $150 billion in global display advertising revenue despite the pandemic, it’s clear that display is a critical component of most marketers’ plans — and is likely to remain so.
Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
Join Katie and her guest, CEO of Today I’m Brave, Lindsay Stein, as they talk about changing jobs during the pandemic, the mission and projects of Today I’m Brave, the spirit of NYC and finding calm in the midst of chaos.
Claudine Revere’s love of hospitality stems from a childhood of enjoying family meals around the kitchen table filled with great food and lots of love. After managing several high profile restaurants and catering companies in New York City, Revere started Relish in October of 2001. Claudine’s vision for Relish was to create a catering and event planning company that worked with clients to create innovative events across a vast culinary landscape.
In this episode of the For-Purpose Podcast, Chad Hickey, CEO of Givsly, sits down with Marissa Tross, Group Director at Mindshare to discuss how their internal agency programs like Mindcares and The Collective authentically execute purpose driven initiatives for their clients and the community and also foster a more inclusive agency culture for their employees.
Silicon Valley is having a moment. Antitrust investigations are being launched against the largest companies in tech. Scientific research shows that our phones and apps are creating new forms of substance addiction. New data regulations are being enacted all over the world to limit the collection and use of our personal data.
Marketers are growing increasingly frustrated with the impact of proxies on their campaigns, leading to rising demand for accurate and reliable proxy data that will empower them to improve efficiency and boost performance.
While third-party cookies have made it very easy to enable personalized marketing, they also come with disadvantages such as limited life spans, consumer and regulatory scrutiny, as well as a range of other issues.
Businesses have been pushed into a level of digitization they thought was years away, with 97% of enterprise decision-makers reporting the pandemic is speeding up their digital transformation journey.
Event organisers and attendees alike have discovered the power of digital to not only help navigate current restrictions but to unlock future possibilities; especially when it comes to enhancing reach.
