The brand needed a suite of both product photography and lifestyle photography to be used across its website, social channels and PR campaigns. With no pre-existing assets, the Wonderhatch team had a clean slate to work from.
As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.
Today’s advertising triopoly is known — Facebook, Google, and most recently, Amazon. But a fourth player has remained inextricably linked to Facebook’s successes and position — Apple.
As an advertiser, you have surely considered digital audio for your brand, but how do you measure the impact of a campaign when it runs on streaming audio or the latest hot podcast?
Digital innovation is essential for modern brands – now more than ever. Last month, Gartner released a report urging companies to prioritize digitization now to succeed in a post-COVID world.
One thing that isn’t divided these days is traditional and digital media. And the lines haven’t just blurred—they’ve effectively dissolved. TV is no longer only traditional cable and satellite packages; now, it’s viewed in multiple ways on every screen in the home.
In this new episode of The Adelphoi Music Podcast Series we share some of the fruits of our research, as we take a critical look at one of the classic sonic logos, the Intel ‘bongs’
With the country still very much in the midst of the COVID-19 pandemic, communication between companies and customers has become more important than ever.
In this new episode of The Adelphoi Music Podcast Series we share some of the fruits of our research, as we take a critical look at one of the classic sonic logos, the Intel ‘bongs’
Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
In early 2020, it would have been reasonable to argue that e-commerce was poised for rapid growth, even in industries that were historically brick-and-mortar mainstays. Why System 0 is a critical step forward for marketers in the COVID era.
While it’s hard to argue against the value of more precise targeting and better measurement, addressable advertising shouldn’t be a strategy unto itself.
Cookies are (nearly) dead, long live contextual. But how do you know if providers of this specialist tech are the real deal? Peter Wallace, MD for EMEA at GumGum, outlines what you need to ask before signing on the dotted line.
As the holiday shopping season approaches, superior customer service will play a critical role in capturing a share of the shopper’s budget and decreasing shopping-related stress.
The Covid-19 pandemic’s effect on work has shown CTOs one thing: remote work is successful. CTOs are reconsidering how they hire and the future of their workplace.
