by PIX on crowdspring
Your company’s brand identity is everything visual about your brand.
If you make and sell physical products, your brand identity includes product packaging (the packaging for your products) and package graphics (the graphics/content on your product packaging).
Packaging is the touchpoint between your brand and your customers. It’s what your customers and prospects see, pick up, hold, and take home.
Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design.
To help you, we’ve identified five creative 2019 packaging design trends that are accessible, attractive, and easily adapted for any business.
Let’s take a closer look at each of these trends.
>> Read 11 Eye-Catching Packaging Design Trends for 2019 to see all 11 packaging design trends.
1. Minimalist packaging
by studiox on crowdspring
With all of the nostalgia for the brashness and brightness of 80s and 90s, minimal design might come as a relief for the eyes.
by studiox on crowdspring
Do you want to create a lasting, striking impression on consumers?
Let your product speak for itself.
Reducing a product’s packaging design to its essence is a powerful way to truly hone your brand.
by Dazzler on crowdspring
Minimal packaging design allows the integrity of your product to shine through.
It can provide a break for consumer eyes weary of bright, cluttered packaging adorned with outrageous or ornate design work.
Minimal design can also bolster a brand’s personality.
by trisant on crowdspring
Imagine a beauty product with a sparse, uncluttered package, or a cleaning product with a truly clean design.
The goal is to strip away what’s unnecessary from a package’s design until only the essential remains.
This gives your product a truly clean slate on which to shine.
2. Sustainable packaging
by mattmac on crowdspring
With more and more focus on the impact of packaging waste, it’s more important than ever that designers and companies think green.
It’s not just the right thing to do – it’s also good for business.
A Nielsen study found that 66 percent of global consumers said they would pay more for sustainable brands.
Many studies on the buying habits of Millennials found a preference for sustainable products as well. A different Nielsen study found that 3 out of 4 Millennials and 72 percent of Gen Z polled would pay more for a product with sustainable packaging.
3. Soft neutrals, pastels, and patterns
By BlackCatDesign on crowdspring
After a design trend hits, there’s often an opposing trend that seems to surface soon after.
by trisant on crowdspring
Call it reactionary, evolutionary, or simply how trends change and progress.
In the past few years, we’ve seen a pattern in graphic design trends that incorporates bright colors, loud patterns, and in your face graphics.
These designs are colorful, but they don’t work for every business.
Fortunately, the recent shift to bold, brightly colored designs has its own counterpart trend.
by dizainhash on crowdspring
The 2019 trend to incorporate neutral colors, pastels, and patterns are like a salve for overtired consumer eyes.
The versatility of this softer trend has been embraced by a wide variety of businesses.
Cell phone cases, intimates, even our beloved coffee packaging – businesses in every marketplace have found a way to adopt a neutral palette into their packaging.
Packages using these trends speak to our softer side.
They create a welcoming feel that can be effective to draw in consumers seeking something more compassionate or considered.
by rjhill on crowdspring
This trend doesn’t mean that packages have to fade into the background or appear more passive.
Designers can use pastels and patterns to create visually compelling packages that attract attention.
In fact, most minimalist designs heavily emphasize the company’s name, logo design, and brand as you see in these examples. It’s a good way to put your brand identity – and key messaging – front and center.
If your brand or product benefits from a more subtle or mellow look and feel, incorporating this trend may uncover the packaging zen you’ve been seeking.
We expect packages in 2019 will have more of these soothing, gentle color palettes.
4. Unusual/Playful package graphics
by purushothama on crowdspring
Far too many packages have a serious look.
You know the ones – their stark, commanding graphics and imposing, stern typefaces impress customers with their obvious sophistication or visual dominance.
by marioteodoru on crowdspring
An unusual and playful style of packaging works well for some brands, but taking a step outside of a more serious approach can draw attention, too.
Adopting an unusual, playful graphic style in packaging can appeal to consumers looking for a lighthearted experience, an adventure, or something aggressively fun.
Knowing your market is important here – you probably wouldn’t want to purchase medical supplies wrapped in neon smiley face adorned packaging.
But if you know your consumers are in it for a good time or a youthful feel, this fun and fancy free trend might be worth playing around with.
5. Black and white colors
by marcuccio on crowdspring
Designers have used the yin and yang of colors to great effect, and this trend shows no signs of fading to… well, black.
by marcuccio on crowdspring
There’s something powerful about packages that use white and black.
It removes the distraction of color, and instead draws the eye to the shape and form of the design.
It also spotlights the copy, which can be advantageous when copy is a critical part of your brand.
There’s also a sophistication to designs using black and white.
If you’re not sold on the bright, intense colors in other trends, the simplicity of black and white may be perfect for you.
by draganfly on crowdspring
Good design is good business. Be sure your product packaging catches the eyes of your customers and prospects.
Hi Amanda,
Thanks for sharing your insights on packaging designing. While working with Ionva, I also learned a lot about packaging design. But your information had given me new insights thank you!
Bruce Austin
The most popular food packaging trends of 2019 includes:
Sustainability, as consumers and producers both prefer products and packages composed of eco-friendly products. Consumers specifically have become more conscious with respect to the environment, and are demanding eco-friendly products, thereby producers in order to cater to this demand of the consumer are using sustainable packaging materials like Micro-fibrillated cellulose, and Molded fiber printing technology.
Customization and personalization, this enables brands to built brand loyalty, as it allows customers to connect with the brand in a more personalized manner.
Hey there,first of all thank you so much unboxing graze updated for this post and honestly I was searching for the same information from last few days.Keep posting and keep sharing.
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