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Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.
Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis Groupe to help you be ready for what’s next.
Explore the latest digital transformation stories from the travel industry and learn how marketers can enhance the customer experience during a period of acceleration. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lisa Checchio, Chief Marketing Officer at Wyndham Hotels and Resorts; Tim Maleeny, Chief Strategy Officer at Havas N.A.; and Parks Blackwell, VP, Marketing at PMG, to help you be ready for what’s next.
Explore the latest digital transformation stories from the finance industry and learn how marketers can drive growth through automation. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Lara Balazs, Chief Marketing Officer at Intuit; Eileen Kiernan, Global CEO at UM Worldwide; and Rob Pierre, CEO at Jellyfish to help you be ready for what’s next.
Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.
Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready for what’s next.
Think back to the long-ago pre-pandemic days of 2019, when engineering leaders and hiring managers brainstormed the best ways to create supportive, inspiring team cultures.
Read More →As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.
Read More →Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.
Read More →Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.
Read More →In this era of inclusion and representation, showing what’s really matters and the word really has become synonymous with diversity. In the LGBTQ+ community it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand.
Read More →Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.
Read More →Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.
Read More →Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.
Read More →The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.
Read More →When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?
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