The current 2020 digital political prediction from numerous sources is currently sat around $3bn dollars, a figure expected to rise north of $5bn by the mid 2020’s. That’s according to Jordan Lieberman, Vice President of Sales at a4, who spent five years as a publisher of Campaigns & Elections magazine. And has lectured at Princeton, the University of Pennsylvania, and George Washington University, and has appeared as an analyst for CNN, Fox, and MSNBC. He explained how and where political candidates are putting their spend, but most importantly, why.
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Don’t forget US political ad transparency for express advocacy ads in digital/mobile is required beginning November 1 – enforceable beginning January 1. Visit aboutpoliticalads.org to get familiar with transparency and disclosure requirements for such ads.