A podcast about audio branding by Adelphoi Music and Advertising Week.
Hosted by Jamie Masters.
The start of a mini-series on sonic logos, what they are and how they work. In the first episode Jamie focuses on cinema and TV idents, which depend for their effect on making associations with a pleasurable experience.
Follow Adelphoi Music:
Subscribe on iTunes / Google Play / Spotify
Podcast: Play in new window | Download