Lord Moynihan opens up about the impact of this devastating event on both his personal and professional life and how the resilience he learned from his mother was put to the test.
All You Need to Know About Building a Powerful Brand Identity
Branding is the way a business owner communicates his or her business’ identity to customers. It’s beyond what you sell; it’s your mission, company values, aesthetic, and tone of voice. It’s essentially how customers emotionally experience your company.
The Pop-Up Biz: Experiential Empathy
Jeff Snyder, Founder/CEO of Inspira Marketing discusses his agency practice with purpose.
Brand Suitability In Video Means Going Beyond The Basics
Video, by its nature, is highly subjective. Ten people might watch the same video and have varying perceptions of what it is about, which makes it hard to ensure safety and resonance at scale.
The Sonic Truth: Building a Brand Sound – With Google and The Elements Music
Where is music for brands headed? Will it all be created using AI, or will the creativity of humans always be in the driver’s seat? All this and more in this week’s episode of The Sonic Truth.
AWAdvance: How to Be Creative While Working Remotely
As people have been physically isolated from each other for almost a year, the workplace has undergone dramatic changes that could extend beyond the coronavirus pandemic.
5 Ways Your Brand Can Champion Diversity, Equity, and Inclusion Beyond Black History Month
With such a fine line between authenticity and performative activism, how can we help ensure brands approach these important conversations in a way that moves the needle forward, not only for business success but for the progression of the movement?
Perspectives: Joann S. Lublin, Author, Former WSJ Editor
Join Katie as she talks with longtime Wall Street Journal career columnist Joann S. Lublin about her new book Power Moms which examines the emotional and professional challenges of working mothers, her own incredible life as a Power Mom, marriage contracts, our always-on culture, tips for working from home and work life sway.
Build Your Communications Strategy Around the Customer Journey
Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions.
Reset, the Podcast: Pippa Glucklich CEO, Electric Glue and former President WACL
Pippa Glucklich is one of the media’s industry’s most senior and inspirational women. To celebrate International Women’s Day, Suki Thompson, Founder & CEO, Let’s Reset talks to Pippa in Reset: The podcast about her life and her career.