The ALLIANCE:Los Angeles, along with agency partner Zambezi, recently wrapped up a new campaign celebrating Black Excellence at Work during Black History Month.
Banks And Credit Unions Get More Through Marketing Automation
To provide a good customer experience across multiple channels, banks and credit unions will need to think more about bringing channels together, and a good first step is through marketing automation.
Women In Leadership: Redefining The Language Of Success
Last year, on International Women’s Day 2020, a female-led team at AnalogFolk launched BigUp.AI – a digital language tool that gives women the confidence to get ahead in their career by helping them express their strengths with impact instead of downplaying them.
Marketing Mixtape: What’s Next for B2B and the Digital-First Culture
Explore the latest digital transformation stories from the B2B industry and learn how marketers can drive growth by prioritizing a digital-first culture. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Zach Morrsion, CEO at Tinuiti, and Susan Schiekofer, Chief Digital Investment Officer at GroupM, to help you be ready for what’s next.
Why In-House Teams Will Still Require Agency Partners
Programmatic advertising is a lot like Formula 1 auto racing: The technology is powerful, but in order to actually win races, it needs to be driven by seasoned experts.
Reports Of TV’s Death Have Been Greatly Exaggerated
A balanced media mix will always be important to advertising. But driving business growth relies on facts you can trust, and our research underlines just how powerful TV continues to be.
The Pop-Up Biz: Harmonic Retail
DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms.
Black History Month Is Not an Activation
In years past, diversity, equity and inclusion were causally applied in the experiential marketing industry. The social events of 2020, however, have created a spirit of intentionality.
A Little More Conversation: Georgie MacEchern & Cianán Curran
In this episode, we discuss the pressure of sales with Georgie MacEchern, Head of Sales & PR at Caviar, and Cianán Curran previous new business rep and now co-founder of Pathfinder Coaching and Development practice based in Ireland.
Reset, the Podcast: Mark Livings, Creator & Founder at Lyre’s
Mark Livings is dynamic, innovative and a true disruptor of the status quo. An Australian born, Amsterdam based award winning marketer, Mark co-founded Lyre’s, one of the fastest growing non alcoholic spirits brands in the world.