Amanda Glasgow, creative director EMEA at digital consultancy Appnovation, explores the digital tactics that beauty brands need to stand out in a cutthroat sphere.
How To Make Sure Your CTV Inventory Is In The Right Hands
Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work.
Marketing Mixtape: What’s Next for Retail and Customer Insights
Explore the latest digital transformation stories from the retail industry and learn how marketers can achieve business goals by leading with customer insights. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Ramin Eivas, Chief Marketing Officer at Mattress Firm; Michael Mothner, Founder & CEO at WPromote; and Chrissie Hanson, Global Chief Strategy Officer at OMD to help you be ready for what’s next.
How Publishers Can Diversify Revenue with Identity and a Digital Mindset
It’s no secret that third-party cookies are going away. We read headlines daily about the approaching cookie-apocalypse.
The Sonic Truth: The 9 Innings of Audio with Rishad Tobaccowala (Pt. 2)
In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala.
The Pop-Up Biz: Real Estate Matters
Alex Cohen, a VP at Compass Real Estate, develops strategy for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years he has specialized in launching international brands in the U.S. and has developed a deep expertise in the marketing of mixed-use real estate.
Adelphoi Music Podcast: Sonic Logos Part 3: Why So Short?
In this episode of his mini-series on sonic logos, Jamie wonders why brands seem to prefer sonic logos to longer brand tracks. What special magic there is in 3-second snippets of sound? And why do they seem to be getting even shorter?
Reset, the Podcast: Anna Jones, Co-Founder of Allbright
Anna Jones is the Co-Founder of Allbright, the first all-female private members club. In this Reset The Podcast, she talks to Suki Thompson, Founder and CEO Let’s Reset about sisterhood and the power of being a woman.
Cookie Restrictions Will Not Solve Privacy Concerns, But Non-User Matching Will
Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect personal data within the digital advertising ecosystem. There is a far better and simpler solution for achieving this goal, in the form of contextual targeting.
Traeger Grills launches Next Chapter of its “Welcome to the Traegerhood” Campaign
Traeger Grills has just launched the new chapter of its “Welcome to the Traegerhood” campaign, which highlights Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community.