Kerris Bright is one of the outstanding marketers in the industry having worked with brands such as Dulux, British Airways & Virgin Media. But her career has not always been without bumps in the road.
Marketing Mixtape: What’s Next for Auto and Measurement
Explore the latest digital transformation stories from the auto industry and learn how marketers can maximize their measurement strategies. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Angela Zepeda, Chief Marketing Officer at Hyundai; Pete Kim, CEO at Mightyhive; and Amy Worcester Lanzi, Commerce Practice lead at Publicis Groupe to help you be ready for what’s next.
Super Bowl LV Is a Reminder Not to Fumble Your Next Big Marketing Campaign
While the nation battles COVID-19, and vaccination rollouts seemingly remain disjointed and chaotic, it is likely that more eyes than ever will be watching the Super Bowl from their homes this year.
Nostalgic Viewing Becomes the ‘New Normal’ for TV Viewers
Whether it is setting aside lunchtime breaks from work to watch a critical news update or gathering around a favourite series for light relief, watching TV has become a bigger ‘household activity’ than ever before.
2020: The Great Accelerator of Trends
Times of crisis lead to spikes in innovation and enterprise. And times of global crisis lead to global changes.
The Eyes Have It
Scholars say the unblinking eyes of the Gatsby billboard observed the morality of the Roaring Twenties, perhaps a vigil of the Almighty. The omnipresent billboard also symbolized something more earthly: our deep cultural connection with out of home advertising.
Reset, the Podcast: Benny Higgins, Scottish Business Legend
Benny talks to Suki Thompson Founder and CEO, Let’s Reset about the juxtaposition of business and art, of creativity and data, of commercial performance and poetry that has become such an important part of his life.
Why Your 2021 Brand and Product Strategy Should Include Concept Testing
Concept testing, whether it’s for early ideas or for alpha and beta testing of new products and devices, can help companies avoid expensive failures and maximize new revenue streams.
How SEM Produces Incremental Revenue for B2B Marketers
The B2B customer journey is a long and complex one. Often a conversion is preceded by emails, catalog views, searches and site visits, before the first phone call or meeting.
Marketing Mixtape: What’s Next for the Industry at Large
Explore the latest digital transformation stories from the industry at large and learn how marketers can drive results through video. In this episode of Google’s Marketing Mixtape, we surface the latest perspectives from industry leaders Christopher Thomas-Moore, VP, Media, Digital Marketing and Product/Menu Development at Domino’s; JiYoung Kim, Chief Digital Officer at Carat; and Andrés Ordóñez, Chief Creative Office at FCB Chicago to help you be ready for what’s next.