The benefits of collaboration have been lauded across the business community. From American Express to McKinsey, the collaboration presents opportunities for operational and financial efficiencies regardless of the industry. Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing.
Structuring Innovation To Navigate Uncertainty
The ability to quickly adapt has become a survival skill for digital advertising businesses, which have entered the most condensed innovation cycle ever.
AW360 Live Podcast: Jonathan Stringfield, VP of Global Business Marketing, Measurement and Insights, Activision Blizzard
Jonathan discusses Activision Blizzards recent research report that identifies multiple gamer personas and makes the argument that whether you think so or not, you probably are a gamer and just don’t realize it.
Perspectives: Rachel Ashwell, Founder, Shabby Chic
Join Katie as she talks with author, entrepreneur and founder of Shabby Chic, Rachel Ashwell about the Shabby Chic aesthetic and philosophy, overcoming obstacles, the power of Instagram, and making your own home beautiful.
Adelphoi Music Podcast: Sonic Logos Part 1 – Conditioning
The start of a mini-series on sonic logos, what they are and how they work. In the first episode Jamie focuses on cinema and TV idents, which depend for their effect on making associations with a pleasurable experience.
Blockchain Technology Is Entering the World of Gaming
Blockchain technology has already created an online economy. What other applications can this revolutionary new innovation have in the world of gaming? Let’s look at exciting new developments in the future of the industry.
Great Minds: Warren Jenson on Being at the Center of the Hottest Space of the Industry
LiveRamp President Warren Jenson discusses how his career experiences working for the likes of Amazon, Delta, and GE have shaped his work with LiveRamp, an industry-standard data connectivity platform.
Elevating Storytelling and E-Commerce Strategies with Gaming Tech
Gaming technology is making waves in the advertising industry as a powerful production solution. Techniques previously reserved for video games promise to positively change the production playing field for brands, agencies and creative studios alike.
Masters of Creativity, Featuring Paul Jackson
In this episode, the conversation is with Paul Jackson, CEO of Grey South Africa. Paul talks to us through the prism of his unique pan-African experience as the CEO of a large, regional agency and shares practical examples of creative ingenuity seen at the height of the lockdown.
The For-Purpose Year – Givsly For-Purpose Podcast Episode 7
2020 was terrible for business! Or was it just what we needed to get focused on what matters? Hear from three purpose leaders who are seeing 2020 as the year that will move business in the direction of doing what is right.