We’re on the brink of another Roaring ’20s, both societally and as an industry. Just like the Roaring 1920s, the Roaring 2020s will represent a time of rebuilding, following massive devastation of cultural and industrial pillars long in the making.
Reimagining the Retail Experience for the Holidays and Beyond
Now, more than ever, retailers need to have a well-thought-out omnichannel strategy for telling their brand story better across all possible channels, integrating the brick-and-mortar in-store experience, online, mobile, and everywhere else—for holiday and beyond—to create an optimal retail experience.
Brands Matter: US$22 Trillion Wiped Off Company Values in Q1 2020
COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).
Vibenomics Closes $6.5M in Funding to Fuel the Launch of Additional National Networks
Funds support continued innovation and expansion for Audio Out-of-Home™ Solution
The Clock is Ticking for TikTok
As the pandemic triggered lockdowns around the world, TikTok felt, as Zoom did, like the right app at the right time.
Great Minds: Sue Unerman on Leadership and Personal Responsibility
Mediacom’s Sue Unerman discusses her upcoming fourth book, her history in the industry, building an argument for innovation, and how leadership, even now, needs to take more personal responsibility for the modern values around diversity in the workplace.
Perspectives: Lindsay Stein, CEO, Today I’m Brave
Join Katie and her guest, CEO of Today I’m Brave, Lindsay Stein, as they talk about changing jobs during the pandemic, the mission and projects of Today I’m Brave, the spirit of NYC and finding calm in the midst of chaos.
Click Fraud and Beyond: What’s Driving Demand for Proxy Data?
Marketers are growing increasingly frustrated with the impact of proxies on their campaigns, leading to rising demand for accurate and reliable proxy data that will empower them to improve efficiency and boost performance.
Factors That Influence Attention in Display Advertising
With Statista predicting more than $150 billion in global display advertising revenue despite the pandemic, it’s clear that display is a critical component of most marketers’ plans — and is likely to remain so.
2020 Election Showcases OOH Formats
Political ads in battleground states showcase the varied formats in out of home media, and politicians’ intense desire to connect with voters outside their homes.