Performance marketing agency reveals new name in support of expanded capabilities with expertise in media, creative and commerce.
AW360 Live Podcast: Tal Hayek, CEO & Co-Founder, Acuity
Tal Hayek is Co-Founder and CEO of Acuity, a leading technology company that provides marketers with a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and share of attention throughout the customer journey. In our conversation, Tal discusses Acuity’s growth and innovation, as well as illumin, Acuity’s new advertising automation platform.
The Future of Rideshare
Uber and Lyft saw a sudden drop in ridership at all hours when the world hunkered down to shelter in place. Now, as communities gradually reopen, many people wonder about the future of the rideshare economy.
Launch of JansenHarris, Award-Winning Brand Consultancy, in London
JansenHarris, an award-winning brand consultancy (winner of nine Transform Awards MEA in 2020), has launched its London office, lead by Claire Stuart (ex venturethree, Saffron) and Dustin Lawrence (ex Landor, Brandpie).
What Can Football Teach Us About CTV?
Football is back! And while empty stadiums, piped-in crowd noise, and last-minute postponed games are among the many notable differences this season, a positive change is in how many new ways you can tune in to watch your favorite team play.
Great Minds: Claudine Revere On A Life In Food
Claudine Revere’s love of hospitality stems from a childhood of enjoying family meals around the kitchen table filled with great food and lots of love. After managing several high profile restaurants and catering companies in New York City, Revere started Relish in October of 2001. Claudine’s vision for Relish was to create a catering and event planning company that worked with clients to create innovative events across a vast culinary landscape.
Understanding Consumer Identity Is A Vital Component Of A Successful Podcast Advertising Strategy
The number of people who listen to podcasts in the U.S. is expected to reach over 105 million this year, eclipsing the 100 million mark for the very first time.
Can the Industry Breach the Walled Gardens?
A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
European Consumer Privacy Regulation: A Cautionary Tale for the U.S.
In France, we have an expression to describe institutional overreach: “To be more Royalist than the King.” That is an apt way to describe how CNIL–National Commission on Informatics and Liberty–has over-interpreted General Data Protection Regulation (GDPR) enforcement in a way that has led to unintended consequences.
Spotless: Noah Hawley
As Executive Producer, Creator, Writer and Director of Fargo learn more about Noah’s thought process to create content that connects with viewers.