A diverse collection of experts from brands, publishers, tech companies and agencies gathered at Advertising Week 2020 to tackle the issue head on.
Adelphoi Music Podcast: Mastercard’s Missteps
Mastercard made a big splash last year, but has it really lived up to expectations. Well, not yet, says Jamie, who is little impressed by their music strategy, and somewhat taken aback by their payment noise.
Latinas: Your Vote is Our Power
This year marked the 100th year anniversary of women achieving the right to vote through the passage of the 19th Amendment. In 1920, on election day, millions of women exercised, for the very first time, their right to vote in the U.S.
Explore Generation Stream with Hulu’s Head of Research & Insights, Julie DeTraglia
We caught up with Hulu’s Head of Research & Insights, Julie DeTraglia, on Hulu’s Generation Stream initiative and what it means for the Streaming TV industry.
The Sustaining Power of The Hispanic Consumer Beyond 2020
Often, we hear about the power of the Hispanic consumer, mainly attributed to size and growth, 61 million and growing. However, the power of our Hispanic community is multifaceted and cannot be attributed to one simple metric particularly in a year like 2020.
AW360 Live Podcast: Jordan Lieberman, VP & GM of Politics and Public Affairs, a4 Media
With the November election right around the corner, there’s probably no better time to speak with a4 Media’s Jordan Lieberman than right now. Jordan discusses the enormous amounts of money being spent on political advertising, where it’s being spent, and a peek into the future.
Perspectives: Jes Wolfe, CEO, Rebel Girls
Join Katie and Jes Wolfe, CEO of Rebel Girls, as they talk about empowering girls around the world, extraordinary women, the power of inspiring stories, entrepreneurship and the United Rally.
AW360 Live Podcast: Adam Lewinson, Chief Content Officer, Tubi
Recently acquired by Fox, Tubi is a very popular ad-supported VOD platform that has experienced rapid growth in recent months. Adam shares his insights into Tubi’s successes, their advantages in a crowded streaming marketplace, and a few of the reasons ad-supported content is successful with consumers.
The Marketers Vaccine In the Post-Pandemic World
As the economy slowly reopens, this makes the role of marketers more important than ever. Agencies and brands alike will need to be bolder than ever and constantly challenging the old way of thinking because it no longer applies in the world we live in today and won’t be effective in the post-pandemic world.
Editage and Mary Ann Liebert, Inc. Publishers Announce Strategic Partnership for Editorial Services
Editage, the flagship brand of Cactus Communications (CACTUS), a technology company accelerating scientific advancement, and Mary Ann Liebert, Inc., publishers, a leading international, independent publisher of cutting-edge peer-reviewed journals, have announced a strategic editorial services partnership.