Warren Jenson discusses the meaning of digital transformation, how marketers and brands can cope with the economic downturn, and navigating new privacy concerns leading into 2021.
AW360 Live Podcast: Warren Jenson, President, LiveRamp
Warren Jenson discusses the meaning of digital transformation, how marketers and brands can cope with the economic downturn, and navigating new privacy concerns leading into 2021.
Mandela on Leadership: Laysha Ward, EVP, Chief External Engagement Officer at Target
Nadaba Mandela in conversation with corporate executives, artists, musicians, and influencers all around the world.
As Advertising Week Approaches, What Should Brands be Thinking About?
In our industry, there will always be buzz (excuse the bee pun!) around the latest technologies and their corresponding challenges, so smart brands have learned to focus on things that can move the needle for their business.
The “Social Saturation Point” Isn’t a Metaphor. It’s Math.
The latest revolt against Facebook is well underway. And while the participating brands cite ethical concerns as their primary motivation, many in the industry suspect that they have also tired of Facebook for other, more concrete reasons.
Twitter’s Alex Kennedy: D&I Should Be Treated with Same Level of Scrutiny as a P&L
“Organizing isn’t just for politics or social issues, it can, and should, be done within the corporate structure as well,” says Alex Kennedy, Global Head of Partnership Strategy and Operations at Twitter.
Sport England Teams Up With Social Impact Experts Hopscotch To Drive Physical Activity Levels In Teen Girls
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
Battling Bots in E-Commerce to Improve the Customer Experience
When is the last time you set foot in a store? The answer may vary depending on whether you’re the “shop every two weeks and wear your mask”-type or the “have everything you need to be delivered to your doorstep”-type.
Rethink Ready: How to Prepare Your Business For What’s Next
2020 has been a year unlike any other. A pandemic that upended daily life and routines. Worldwide economic disruption. Universal uncertainty about exactly what comes next. We’re all traveling in truly uncharted territory.
Advertising’s Personalization Paradox is Missing the Point
Advertising’s personalization paradox is missing the point. Why? Because addressability works for all three sides of the triangle: the advertiser, the publisher, and the consumer. It allows the former to reach the right people and engage them more effectively.