Osibo Imhoitsike, Executive Director TBWA Nigeria talks about the need to adapt in these times, walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.
Maria Bartiromo: In a Sea of Suits at the Nucleus of Male-Dominated Wall Street
25 years ago this year, Maria was the first woman to report live from the floor of the New York Stock Exchange. We caught up with her ahead of Advertising Week’s Virtual Event AW2020 to learn about the barriers she shattered and asked for a few pieces of advice we think you’ll find useful.
Great Minds: Barbara Eden On I Dream Of Jeannie’s 55th Anniversary
Barbara Eden is perhaps best-known for portraying Jeannie in the 1965-70 NBC-TV series I Dream of Jeannie. She was nominated twice for Golden Globe Awards for I Dream Of Jeannie, and was awarded a star on the Hollywood Walk of Fame.
Reaching Customers in a Complex Pandemic Era
Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.
Consumers Can See Through Surface-Level Commitments to Diversity—and They Expect More
AW360 sat down with Dr. Rebecca Swift, Global Head Of Creative Insights at Getty Images, to talk through their latest data detailing why visual authenticity is something consumers can sense, and will be key as we head into 2021 and beyond.
Perspectives: Monique Nelson, Chairman and CEO, Uniworld
Join Katie and Monique Nelson, Chairman and CEO, Uniworld as they discuss the current “trisis”, 2020 as a year of clarity, win/win situations, Black Lives Matter, motherhood, and living virtually – from remote working to the benefits of virtual networking.
Great Minds: Marissa Freeman on Hewlett-Packard Enterprise and Working Motherhood
Freeman is the Chief Brand Officer at Hewlett Packard Enterprise. In this role, Freeman spearheaded the worldwide launch of the new HPE corporate brand.
World’s First Flying Electric Car Racing Series Partners With Cyber Protection Leader, Acronis
Airspeeder, the world’s first electric flying car racing series is delighted to announce a landmark technical and strategic partnership with Acronis, the global leader in cyber protection.
Brands Can’t Afford to Overlook These 8 Cultural Shifts
The cultural landscape has indeed shifted dramatically, not only in reaction to COVID-19 but also to the widespread social uprising.
Great Minds: Larry Charles On Brooklyn, Larry David, Seinfeld and Sacha Baron Cohen
Larry Charles is one of the seminal figures in modern comedy. Brooklyn-born, he started as a writer on the legendary sketch comedy show Fridays and moved from staff writer on Arsenio Hall to a central role on Seinfeld for its first five seasons, contributing some of the show’s darkest and most absurd storylines