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TAKUMI Introduces TAKUMI X

TAKUMI’s new creative arm ushers in the next generation of influencer marketing to craft the future of branded content.

Can A Sound Make You Fall in Love with a Machine?

Sound is crucial to evoking emotion. Studies suggest that certain sounds collaborate with our other senses to inspire strong feelings like passion and even love, creating multisensory experiences that resonate with us long after they’re over.

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Uncommon Thinking: Season Without Swag

In this episode of Uncommon Thinking, Chad Hickey, CEO at Givsly, and Joshua Lowcock, Chief Digital Officer at Universal Mccann discuss alternate ways to spend unused corporate swag budgets during the pandemic through Givsly’s Season Without Swag program.

Breaking Down the Risk of News

Breaking news affects our daily choices, while the deeply reported investigative work brings insight to our moment, and how we got here. No wonder levels of trust, engagement and dwell time are higher in news than other verticals.

CTV Is Exploding, But Is It Working?

CTV viewership has ballooned under COVID-19, from 2.7 billion hours per week pre-pandemic to 3.9 billion hours during the height of lockdowns. Every week more fuel is added to the fire.