As consumers adjusted to life under lockdown their shopping behavior changed dramatically alongside it. We caught up with Shaun Brown, SVP – Managing Director and Shopper Marketing Discipline Lead at Momentum Worldwide to learn about the changes.
The Death of the Cookie Won’t Destroy Independent Publishers
As ad spend begins to rebound in the wake of the COVID-19 pandemic, independent publishers are turning their attention from short-term revenue challenges back to long-term questions of sustainability.
Protecting Vulnerable Customers in a Digital World
One of the great superpowers of humans is the ability to read other humans intuitively and effortlessly. It’s a skill we forget we have – even though we use it every time we interact with another human being.
Marketers Need To Be SMART About Change
Marketing professionals have been talking about the ‘new normal’ for some months now. With the pandemic changing people’s daily habits, companies have had to change what they offer and how they offer it to ensure their business is fit for a context which nobody could have foreseen.
Perspectives: Quynh Mai, Founder, Moving Image & Content
Join Katie as she talks with Moving Image and Content founder Quynh Mai about her fascinating life and career, being an entrepreneur, finding your own path and the BLM movement.
Masters of Creativity, Featuring Thabang Skwambane
Tosin Lanipekun speaks to Thabang Skwambane, Managing Director FCB Joburg about his background in finance and his initial foray into entrepreneurship.
Moving from Experience 2.0 to 3.0
Expectations are constantly changing in both our consumer lives and in our business lives. To keep up with this shifting world, B2B marketers need to change.
discover.film to Host Festival Screenings in Virtual Reality Cinema
On Friday 14th August 2020 a selection of the best short films available on the streaming platform, discover.film, will be screened at a virtual film festival in VR Chat: a popular VR platform.
Editage and Partners in Digital Health Announce Partnership to Advance Research in Blockchain and Technology Innovations in Healthcare
Editage announced a partnership with Partners in Digital Health (PDH) to offer language editing and translation support for researchers submitting to PDH’s journals Telehealth and Medicine Today and Blockchain in Healthcare Today.
Addressable Content: Rigor to Relevance
As we return to some sense of normalcy emerging from the pandemic, brands will once again want to be top of mind. In order to win consumers over as they make their way along the purchase journey, the content they see should be personalized, but not invasive.