A Fresh Take on Regional Advertising
Great Minds: Steve Van Zandt on Apartheid South Africa and the Sopranos
Steven Van Zandt is an American singer, songwriter, musician, producer, actor, and activist.
Media Planning Just Went Local
There are several golden rules of advertising but one of the most fundamental is to make sure your message is seen by the right people, in the right place.
Undocumented Immigrants and a Shortsighted COVID Brand Strategy
Contact tracers get in touch with people who may have come into contact with Covid-19. In the case of the Spanish speaking US immigrant population, answering questions truthfully may put livelihoods at risk.
COVID Crucible: 10 Reasons OOH Creative Stands Out in Crisis
Around the globe, out of home media stands out in the COVID crisis by making history and helping us fight the threat, stay in touch, mourn those lost, and express thanks to heroes.
AWChat: Chris Hirst – CEO at Havas Creative
In today’s Twitter chat, we welcome Chris Hirst, Global CEO at Havas Creative to discuss his book, No Bullsh*t Leadership, and much more! Here’s a recap of the entire chat in case you missed it.
Leveraging AVOD to Meet Consumer Need for Authentic Content
As more consumers turn their attention to AVOD to watch the content they most want, brands have never had a better opportunity to get their messages to where audiences are most engaged.
H2 2020: Predictions on What’s to Come for the Advertising Industry
2020 seems like the year that everything has decided to go wrong in the world. But the good news is, we finally made it to the back half.
Diversification Is Key for Online Brands as Walmart Enters Ad Space
Brands face big challenges now — but also an opportunity to embrace multichannel online selling.
Perspectives: Jennifer Weiner, Best-Selling Author
Join Katie and New York Times best-selling author Jennifer Weiner as they discuss everything from her new book, “Big Summer” to family, writing, movies, the complexities of the world today and how to make a fabulous challah.