Advertising Week – Page 28 – Advertising Week 360 • AW360

Great Minds: Keith Reinhard on Bill Bernbach and creating Omnicom

Advertising Age has referred to Keith Reinhard as the advertising industry’s “soft-spoken visionary” and in 1999 named him one of the top 100 influentials in advertising history.

Masters of Creativity, Featuring Mathe Okaba

An Afropolitan’s Viewpoint on Advertising

An Advertising To-Do List for Brands During the Pandemic

What should brands be focussing on specifically at this time? Here are three things all brands should have on their advertising to-do lists during the pandemic.

Uncommon Thinking: The Responsibility Of Marketers

Given such a large proportion of Facebook’s advertisers are SMB’s, opening up a fund to ensure these businesses were still able to target customers handed many a lifeline when they needed it most.

Clean Customer Data: Far More Important Than You Think

With the vast majority of marketers still working remotely without the distraction of a busy office, they have the opportunity to take a step back and look at their organisation.

Don’t Call It A Comeback: Why SMS Marketing Is Built for the Pandemic and Beyond

With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.

Lessons Agencies Can Learn From Hiring During Lockdown

How do you offer a job to someone you’ve never met face-to-face? Like other agencies who’ve been lucky enough to have roles to fill during the lockdown, over the last few months we’ve faced these questions and had to completely rethink the way we do recruitment.