As businesses globally grapple with remote working, Facebook and TRIBE are video conferencing into the homes of some of the world’s top marketers to find out how they are dealing with the evolving situation and get a glimpse of Keith Weed’s majestic back garden.
Three Guiding Principles To Dictate Your Covid-19 Comms
Public relations and communications professionals are all seeking to provide the best counsel and the most effective messaging and contingency plans in a situation that truly has no playbook. But it is imperative that we do not allow that uncertainty to become paralysis.
Rubicon Project and Telaria Complete Merger Following Stockholder Approvals
Rubicon Project (NYSE:RUBI), the global exchange for advertising, and Telaria (NYSE: TLRA), the complete software platform that optimizes yield for leading video publishers, today announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV.
Great Minds: Ken Auletta
Ken Auletta began contributing to The New Yorker in 1977 and has written the Annals of Communications since 1993.
Great Minds: Lubomira Rochet
Lubomira Rochet joined L’Oréal in March 2014 as Chief Digital Officer and member of the Group’s Executive Committee.
A Twinkle in the AI of Future-Gazing Businesses
The poster child of Artificial Intelligence (AI) is the self-driving car. Uber, Google, and others are pouring billions to get them to work, but this doesn’t mean AI is beyond the reach of ordinary businesses.
Apps Are No Longer a “Nice to Have”
Mobile’s rise has been stratospheric, and in a few short years has become the ultimate way for brands to reach consumers wherever, whenever. This new dynamic hasn’t just shifted how brands and consumers interact with each other but also changed consumers’ expectations of brands as a whole.
Advertising Week Briefings: “We didn’t retouch and we didn’t lose the business.”
Diversity, culture and integrity were the key talking points at Advertising Week’s Briefing event in early March, which unpacked the latest insights and trends in the advertising industry’s ever-changing landscape.
Great Minds: Susie Essman
Susie Essman is an American stand-up comedian, actress, writer, and television producer. She is best known for her role as Susie Greene on Curb Your Enthusiasm and the voice of Mittens in Bolt.
Signals Analytics Announces a COVID-19 Playbook
Provided at no cost to researchers, the COVID-19 Playbook, built on top of the Signals Analytics platform, helps surface critical market intelligence and trends with off-the-shelf taxonomies and visualization tools.