Passion, Energy, commitment and dedication – all words to describe Martin George, who is a man with a real story to tell. From his amazing career at British Airways and marketing Concorde through to his five year wait for a very public court case.
Google’s Identifier Announcement Recasts Priorities for Future-Focused Data Companies
This announcement further cements Google’s position to lead with a transparent and privacy-first approach to advertising within its Chrome ecosystem and products. It also reshapes the competitive landscape for data companies moving forward.
A Little More Conversation: Jo Rae Daley
In this episode, we talk to Jo Rae Daly, executive producer and owner of London based service production company, Kraken Films.
5 Key Considerations for Launching Your Brand in China
Consumer spending in China could more than double over the next 10 years, according to Morgan Stanley. But Chinese consumers are already buoying retailers that offer compelling products.
The Pop-Up Biz: The Art and Hustle of Boutique Fitness
Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space which began with pop-up classes in retail, studio and office settings.
Probabilistic vs. Deterministic Intent
In order to reach audiences with something stronger than a numerical probability, advertisers are going to have to look for entirely new ways to connect with individual consumers.
The 2021 PopIcon Challenge is Here!
Over the next two weeks, brand icons from around the industry battle it out to advance in the tournament with the winners of each matchup being determined by public vote.
AdTechCares Partners with Veterans Coalition to Launch Vaccine Trust PSA Campaign
AdTechCares, co-founded in 2020 by Amobee and 50 partners from across the advertising ecosystem, has partnered with the Veterans Coalition for Vaccination (VCV)—formed earlier this year with six leading veterans organizations—and Venables Bell + Partners to launch a nationwide public service announcement (PSA) campaign to encourage full vaccination and help put an end to the Covid-19 crisis.
How To Take Your Agency’s Strategy From Fuzzy To Future-Proof In 2021
The impact COVID-19 had on business rendered agencies’ strategic plans obsolete and disrupted their clients’ pre-existing marketing and branding roadmaps. After spending the past year scrambling for new business and adjusting to remote work, agencies finally have a little breathing room.
Listen Up: Mental Health is the New Wealth
This past year has forced me as a founder and CEO to redefine several constructs I used to regard as dogma. Take the concept of wealth: in the traditional sense, wealth is an abundance of money or earthly possessions.