As marketers, we know to put the needs of our customers first. Yet, we frequently still structure goals to drive purchases through distinct sales channels: in-store vs. online vs. mobile.
Preventing the Dreaded Holiday Churn
Once the gift buying fanfare has died down, every retailer is faced with the same challenge – keeping the holiday shoppers that spent with them during the season.
Holiday Spend Report – The 3 Trends that are Driving Holiday Purchases
While Black Friday used to be the primary marketing event for capturing holiday spend, when and where consumers spend for the holidays is changing.
The Four Distinct Holiday Shopper Segments – And How to Reach Them
From our purchase intelligence, we see that there are four distinct shopper timing segments that contribute to overall holiday spend. And, for the most profitable holiday season, retailers must market to each one.