Within this disrupted and unsettled world, people are experiencing a roller coaster of emotions as the months pass since the Covid-19 pandemic began, making it a particularly challenging and difficult environment for brands to navigate.
Why the ASA’s Rules Spell Doom for Humor in Advertising
Under the gaze of the (ASA) regime, questions about brands attempting humor must be asked. Comedic value is beside the point.
The De-Risking of Creative Bravery
The explosion of media access over the last decade has transformed the way in which we consume both entertainment and commercial content.