The global spread of COVID-19 is shaping up to be a crisis like no other. Through analysis of over 100.6 million global “coronavirus” related searches, Captify’s latest Impact study gets a pulse on how this pandemic is impacting consumer behavior and how businesses can navigate through these uncertain times.
How Depop Is Using Social Media To Reach Generation Z
Yoann Pavy, head of Digital Marketing for Depop tells us how the all-conquering peer-to-peer fashion network is leveraging social media to engage with an increasingly fragmented Generation Z audience.
Driving Culture And Embracing Periods Of Transformation With Smirnoff’s Jay Sethi
We sat down at Advertising Week NY to talk about his experiences in marketing, the importance of risk-taking when it comes to shifting perceptions and why consumer brands must always be at the forefront of change.