More than 1/2 of marketers now view adjacency to competitor branding as a bigger problem than vulgarity, hate speech, violence and nudity.
How AI Can Prove the Value of Influencer Marketing
In a few short years, influencer marketing has gone from a peripheral channel within the marketing mix to one of the key drivers of growth in digital advertising today.
Why Advertisers are Still Blind to the Risks of Brand Safety
It is said that a week is a long time in politics, but sometimes just a few months can feel like a lifetime in marketing.
Brand Building Through the Looking Glass
You pride yourself with keeping up with market developments, and down with the kids.