As an advertiser, you have surely considered digital audio for your brand, but how do you measure the impact of a campaign when it runs on streaming audio or the latest hot podcast?
Podcasts Present: A Safe, Measurable and Scalable Medium for National Advertisers
The explosion of podcast listeners over the past couple of years and the industry rising to pass the $1 billion revenue mark[2], begs the question – why would any major advertiser hesitate to adopt podcast advertising?