If brands want to authentically engage with African-American people on Twitter, they first need to deeply understand #BlackTwitter and how people use it.
Wendy’s Brings the Sass to Social
Wendy’s is one of the few brands to successfully create multiple breakthrough campaigns on social media sites, specifically Twitter.
Dissension: The True Voice of America?
This panel is full of people who have paid the price of standing up for what they believe in.
The Jump with Will Smith
One Iconic Storyteller’s Journey of Reinvention & Connection
Transforming Miss America
Miss America was able to rebrand their overall value to fit the social atmosphere of the nation and send a message to the people on what Miss America 2.0 about.
That’s Lit: Marketing to Gen Z
It is crucial that brands adapt to the times, and ultimately, show the next generation authentic ads that connect with them.
Ken Auletta and Gary Vaynerchuk Join Forces for a Fireside Chat
Ken Auletta sat down with Gary Vaynerchuk, chairman of VaynerX to discuss the disruptions in the advertising industry.
Creating Movements that Matter
In this session, two prominent organizations, SATURDAY MORNING and Spotify, discussed the motivations behind their own authentic initiative: Black History is Happening Now.
The Girl Gaze
Until the people who are in power diversify, women’s voices will not be heard.