‘Tis the season for mass consumerism, but it’s also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions.
Helping Humanity with the Back Office
Last week, Bill Gates tweeted that his next big mission is to explore the enigma of Alzheimer’s disease. I got ridiculously excited.
Your Millennial Marketing Effort Isn’t Working
Brands that chase a homogenous idea of the Millennial mindset are missing the bigger point.
To Be the Best, Be Like Lego
This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts.
Discovering My Personal Disneyland
The BMW Welt (translates to “BMW World”) is a magnificent multipurpose building opened 10 years ago in Munich, Germany to showcase BMW vehicles and welcome new customers from around the globe to the brand.
Create Culture, Don’t Just React to It
One of the most memorable lessons on “brand culture” I ever received didn’t come from an article, or a textbook, or an all-night strategy session. No, it happened very unexpectedly—on a day I stepped into Ralph Lauren’s flagship store on Madison Avenue to find a gift for a friend.