If you didn’t know any better, you might assume that Coca-Cola’s “Sprite Boy” was a brand mascot created for one of their most famous soft drinks, Sprite.
Meet Haddon Sundblom, Creator of Coca-Cola’s Santa Claus
Break out the bubbles (carbonated Coke bubbles, that is) and join us for a look through the decades at how Sundblom was inspired to paint the holly jolly fellow we know and love today.
Creating the Characters: Moz the Monster for John Lewis
Few televised spots are as anticipated each year as the Christmas ads from UK retailer John Lewis. This year’s campaign is no exception, as the world was introduced to Moz the Monster.
After 20 Years, AOL’s Yellow Running Man Has Retired
It’s officially the end of a tech era: AOL Instant Messenger will be discontinued on Friday December 15, 2017.
How the Clydesdales Became The Symbols of Budweiser
For more than 80 years, the Clydesdales have been icons on behalf of the brand’s brew dating from the Prohibition era to Super Bowl Sunday.
Here’s What Happens When Brand Mascots Meet Santa Claus
When a mascot meets Santa, magic happens. These are no ordinary encounters. Sometimes he’s there to offer a helping hand or share a heartwarming message.
AW Throwback: The M&M’s Candy Man
As part of their landmark 75th birthday celebration in 2016, M&M’s collaborated with singer Aloe Blacc and DJ Zedd for a modern-day remix of Sammy Davis Jr.’s hit single “The Candy Man.”
Every Brand Mascot Featured in the 2017 Macy’s Thanksgiving Day Parade
From floats to balloons, here’s a look at the icons you can expect to see take Manhattan with their larger than life appearances this year.
Celebrate Thanksgiving in Dinner Pants from Stove Top!
Don’t let the title fool you — you’re still on AW360, not The Onion.
How Target Woofed Its Way to Shopping Success with Bullseye
As we head into the 2017 holiday season, let’s take a look back at the legacy Bullseye has made in Target’s ad campaigns over the decades.