In 2000, mattress brand Serta worked alongside advertising agency Doner to create a campaign called “Counting Sheep” that would ultimately revolutionize mattress advertising and increase awareness of the distinctive Serta brand.
The Iconic Boy Behind Le Petit Marseillais
Come with us on a whirlwind tour of sunny Provence in southeastern France. Tucked away in this rolling landscape filled with lavender fields and olive groves are is a brand of beloved bath and body products called Le Petit Marseillais.
Recapping Advertising Week: Brand Mascot Edition
My mission at #AWNewYork was simple. I was a brand mascot anthropologist, observing icons like the Kool-Aid Man, Chester the Cheetah, and Mr. Peanut as they made their way through the Big Apple.
Presenting the 2017 Madison Avenue Walk of Fame Winners!
Our winners were the Energizer Bunny and Carvel Ice Cream’s Fudgie the Whale. Both icons were ecstatic about their respective wins and even prepped their own acceptance speeches!
Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 2)
Let’s take a look at some of the lesser-known icons in McDonaldland that were part of Ronald’s BFF squad.
Why We Vote for Mascots Every Year
By casting your vote, you have the power to give these characters a place in advertising history and enshrine them in our Walk of Fame forever.
Finding McDonaldland: Meet Ronald McDonald’s Friends! (Pt. 1)
Today, we’re returning for a look back at these magical characters including beloved icons like Grimace and the Fry Kids in our two-part McDonaldland series.
The Story of Green Giant’s Sprout
In September 1972, a mysterious new visitor arrived to the Green Giant’s Valley. Much like the beloved harvest icon, this new character was green and dressed in leaves.
7 Brand Mascots We Wish Would Take Over Our Social Media Accounts
If a brand mascot could take over your ad agency’s social media handles for the day, who would you want it to be? No, seriously: which character would you bestow the keys (AKA login information) to for your Facebook, Twitter, and Instagram accounts?
Who is Captain Morgan?
Ahoy, AW360 readers it’s National Rum Day! As we toast one another with a rum and Coke (or two) on this holiday, we’re also reminded to “live like a captain” as Captain Morgan would say.