What’s black, white, and winking all over? It’s none other than the QQ Penguin, the adorable brand mascot behind Tencent QQ.

For the last 70 years, one of the kitchen’s MVP products has undoubtedly been the aluminum foil must-have Reynolds Wrap. This year, the foil turns the big 7-0 and to celebrate, Reynolds Wrap is literally unboxing 70 years of foil hacks.

Follow your nose and do “whatever Froots your Loops” this summer! In their first new campaign in 50 years, Kellogg’s Froot Loops is partnering with Neff, State Bicycle Co., and Timbuk2 to design colorful gear and accessories that encourages everyone to do what makes them happy — or “Froots their Loops.”

For the past four decades, Fudgie has been having a whale of a good time as the perfect treat for any occasion from Father’s Day to birthdays. Dive on in with us as we explore his biggest highlights along with the inside scoop on whether or not he really is the same cake as his Carvel buddy, Cookie Puss.

One of the greatest mascot trios in advertising history lives in the cereal aisle of grocery stores, and yet they remain a mystery to so many breakfast enthusiasts. What do we really know about Snap, Crackle, and Pop, the faces behind Kellogg’s Rice Krispies?

All hail the Peacock! For more than five decades, this brightly colored bird has reigned supreme as NBC’s highly recognizable logo, shifting with the times and transforming the way viewers engaged with the TV network.

Developed in 1940s by Tennessee bottlers Barney and Ally Hartman, Mountain Dew is actually slang for “moonshine.” That’s right, folks — this soft drink was initially developed as a mixer for whiskey!

Nothing says summertime quite like a road trip and this year, members of the ad community are bringing their favorite brand mascot buddies along for the ride.

Happy 40th birthday, Chuck E. Cheese! For four decades, this chain of entertainment and restaurant combo centers has lived up to its tagline of being the ultimate place “where a kid can be a kid” with games, live music, and pizza for days to celebrate any event big or small.

In April 2017, the American Advertising Federation (AAF) inducted Carol H. Williams into the Advertising Hall of Fame. Her induction marks a major milestone in AAF’s history, as Williams is the first African American woman creative to be inducted into the Advertising Hall of Fame.