Since 1971, Woodsy Owl has been encouraging one and all to “Lend a hand — care for the land!” and be the environmental change they wish to see in the world. From the story behind his name to his makeover in 1993, here’s what you might not know about the wise owl representing the United States Forest Service.

It’s one of the most coveted awards of the year, bestowed upon the best and brightest for their cinematic achievements by the Academy of Motion Picture Arts and Sciences: the Oscar.

We’ve seen the Green Giant return to the Valley with a brand-new character design and Mr. Clean put his own spin on dirty dancing during the Super Bowl 51. Now, the legendary Gorton’s Fisherman is joining the revamped icons party.

Today, agencies throughout the country and even across the pond join us for an exclusive heart-to-heart about the love notes they’d send their favorite brand mascots this Valentine’s Day.

It was the year of PONG, the debut of HBO as a subscription cable service, and our first introduction to Scrubbing Bubbles. Consumers met the iconic cleaning enthusiasts in 1972 with the launch of Dow Bathroom Cleaner with Scrubbing Bubbles

It’s America’s favorite salad dressing, but what do we truly know about ranch? Believe it or not, ranch is a fairly recent addition in the dressing world.

With a crescent moon-shaped head, snazzy suit, and crooner’s vocals reminiscent of Bobby Darin with a sprinkling of Michael Bublé, there’s no doubt that Mac Tonight was quite a character in the McDonald’s brand mascot universe.

From cows that can’t spell to silent kings, we’ve gathered together members of the advertising community to share their thoughts about their favorite faces in fast food.

When Ann Turner Cook turned 90 years old in 2016, it was a monumental occasion. Aside from being a big birthday for Cook, it was also a landmark day for one of the world’s most recognizable brand icons, the Gerber Baby, who was sketched off of her likeness.

Ho, ho, ho! Last year, the Green Giant teased a tentative return to the Valley in an ad mysteriously hashtagged #TheGiantAwakens.