As Corn Flakes began to rise in popularity around the world, Kellogg’s sought out an agency to create a brand mascot for its cereal packaging.
The Spooktacular Origins of Monster Cereals
Each year, a trio of eerie-istible characters makes their descent onto grocery shelves everywhere, casting a haunting glow over the cereal aisle.
What Will the New Most Interesting Man in the World Do Next?
The newest Most Interesting Man in the World has arrived with a bang.
Why Brand Mascots Go Gaga for Cereal
Try to think of a cereal spokescharacter who isn’t insanely jazzed about breakfast.
A Fireside Chat with Charlie the Tuna, 2016’s alTUNAtive Presidential Candidate
He’s flying — or rather, swimming — solo and identifies as neither left nor right-winger, but an alTUNAtive candidate instead.
AW Icon Throwback: Nesquik Bunny
In the 1950s, Nestlé’s Quik chocolate powdered flavoring mix introduced a new flavor to grocery shelves — strawberry.
Presenting the 2016 Madison Avenue Walk of Fame Winners!
The votes are in, the polls have closed, and Decision 2016 has been made!
Lasagna, Mixtapes, and Kanye West: In Conversation With Hamburger Helper’s Lefty
Debuting on packaging as “Helping Hand” in 1977, he was a four-fingered glove with a grin and deep enthusiasm for all things Hamburger Helper.
2013 Madison Avenue Walk of Fame Winner Profiles
As part of our countdown to Advertising Week 2016 in New York City and this year’s Madison Avenue Walk of Fame, we’re profiling the winners from the past 12 years; here are the winners from 2013.
2012 Madison Avenue Walk of Fame Winner Profiles
As part of our countdown to Advertising Week 2016 in New York City and this year’s Madison Avenue Walk of Fame, we’re profiling the winners from the past 12 years; here are the winners from 2012.