In her early years as a brand mascot, Miss Chiquita found fame in the fruit aisle as an animated banana.
AW Goes to Hollywood: The Backstories Behind Three Beloved Silver Screen Icons
What do a roaring lion, a woman carrying a torch, and a solitary fisherman all have in common? Each is an instantly recognizable longstanding film studio icon.
AW Throwback: BuzzBee of Honey Nut Cheerios
When Honey Nut Cheerios launched in 1979, the world was abuzz with praise for the delicious nuts and honey-flavored cereal.
A Look Back at the Olympic Mascots: 2000s – 2010s
In our third and final installment of our throwback to the mascots of the Olympic Games, we’re hurtling into the last two decades where mascots are becoming more modern than ever before.
A Look Back at the Olympic Mascots: 1990s
In the second installment of our look back at the mascots of the Olympic Games, we’re making the 1990s a separate decade all of their own.
A Look Back at the Olympic Mascots: 1960s – 1980s
Welcome to part one in our three-part series looking back at the mascots of the Olympic Games!
Mascot Design Evolution: Cap’n Crunch
In a sea of blue bicome hats, naval coats with gold epaulettes, and white ‘staches, you might wonder why I’m writing about a mascot’s design evolution when he appears to have looked the same for over 50 years.
AW Icon Throwback: Hawaiian Punch’s Punchy
Clad in a blue and white striped shirt, a stylized red straw hat, and seldom far from ocean waves, it’s impossible not to immediately recognize Punchy, the brand mascot for Hawaiian Punch fruit punch drinks.
7 Brand Mascots That Define Summertime
From sunscreen to 27-foot long hot dog cars, we rounded up seven beloved icons that are pure summertime fun for all ages.
Mascot Design Evolution: Mr. Clean
Last week, Mr. Clean had his trusty jingle remixed by Leo Burnett Toronto for a millennial audience.