Have you ever wished you could punctuate a group text between agency creatives with a tiny Lucky the Leprechaun or Ronald McDonald emoji, but there’s none to be found? Yeah, me too.

As we celebrate Earth Day on April 22nd and reflect on the ways we can give back to nature, the first brand mascot that comes to mind in that thought process is Smokey Bear.

Easily recognized in a crowd, or better yet, on a kitchen countertop, the Pillsbury Doughboy has been giggling his way into our hearts for 50 years.

Snap, Crackle, Pop… Pow? Yep, you read that right. In 1955, the Rice Krispies trio was a brief quartet with an additional gnome named Pow.

Earlier this year, I had a conversation with a source for a project I’m working on about the Pillsbury Doughboy. During our chat, I brought up the 50th birthday of Poppin’ Fresh in 2015 and his take on the milestone.