Character guides did not exist for the Monster Cereals, so Galán and Giles set out to create them.
Tour Kellogg’s NYC With PopIcon!
This year, while I was in the city for #AWNewYork, I knew I wasn’t leaving the Big Apple until I visited the Kellogg’s NYC café.
The Winners Of The 2018 Walk of Fame Icon Awards!
Last week, Advertising Week kicked off its 15th year anniversary with a twist on the traditional Madison Avenue Walk of Fame announcement.
Join Us At The “Building Characters” Panel At #AWNewYork!
Moderated by PopIcon Senior Editor, Heather Taylor, our hour of critter chat features three phenomenal speakers. Here’s a glimpse at who will be joining us.
Why Should We Care About Brand Mascots?
Advertising Week’s 15th Anniversary Opening Gala will transform into the inaugural Madison Avenue Walk of…
Who is Colonel Bear, KFC’s New Mascot?
The newest face for KFC’s Colonel Sanders is not an easily recognizable celebrity like Jim Gaffigan or Reba McEntire.
Leo Burnett’s Oral History: Part One
Have you ever wondered what it was like to work at Leo Burnett Chicago during the agency’s heyday?
What’s Inside the Advertising Icon Museum?
There are many unusual things one can view at museums, but it’s highly unlikely that guests will catch glimpses of Tony the Tiger, Morris the Cat, or Mr. Peanut during their visit.
Trick or Treat Eats! Kellogg’s Characters Land Special Edition Halloween Cereals
On October 1st, three Halloween-themed Kellogg’s cereals will join other Monster Cereals: Chocolate Frosted Flakes, Froot Loops, and Apple Jacks.
Back For Halloween: Monster Cereals Make Their Chilling Return
They’re here! Following the heels of the Pumpkin Spice Latte’s return to Starbucks, General Mills Monster Cereals have arrived at grocery stores just in time for the fall season.