Whether it’s farmers, stockbrokers, sports team executives, or pilots, people and things perform better when data, algorithms, and science guide them.
How CMOs Can Prove the Value of Marketing to the C-Suite
People-based, lift-measured, statistically-driven, fully-interconnected marketing has elevated the CMO within the C-Suite, and in many companies over all other C-Suite members.
Four Ways to Maximize Advanced TV Spend
It’s springtime, which for advertisers means one thing: Upfronts. This year should play out even more interestingly than recent years.