A recent Fortune article examined some of the eye-popping statistics surrounding the growth in eCommerce in 2020. Even as retailers across the world dramatically increase their online sales, Amazon remains the 800-pound gorilla in the marketplace.
We’re Still in the Early Innings of Advertising on Amazon
While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player.
With the Amazon Tsunami Upon Us, Marketers Must Develop Tools to Ride the Wave
E-commerce took on even greater importance in 2020, so why are advertisers still focused on Facebook and Google?
With E-Commerce Booming, Marketers Must Get to the Core of Consumer Responses
In early 2020, it would have been reasonable to argue that e-commerce was poised for rapid growth, even in industries that were historically brick-and-mortar mainstays. Why System 0 is a critical step forward for marketers in the COVID era.