When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform: billboards.
An Audience of One: The President
The CNN town hall in Milwaukee gave President Biden a chance to “speak to the American people,” said a Marquette University professor. When Biden arrived in Milwaukee (February 16) billboards spoke directly to the President.
Vote Your Ossoff: Political Humor After a Long Election Year
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
On the Big Screen . . . Out of Home Ads Are Irresistible
The bond between movies and out of home media is deep and long. Filmmakers and other content creators are top buyers of out of home media: Amazon, HBO, Disney, Comcast, Warner Brothers Pictures, Universal Pictures, and Netflix.
A Journey Through Sports Parade Tour Buses
Globally, brand-supported tour buses are stars of mass events to honor hometown heroes. Championship parades – like the recent World Series party in Washington, DC – showcase tour-bus bonds to the cities.
Sports-Fan Bombast Shows OOH’s Link to Social Media
That aerial ad flown over the Redskins-Dolphins game showcases sports fans’ affinity for out of home media . . . and its ability to drive social media.
Billboard Taunt: Can New Balance Push the NBA Champs Off Balance?
New Balance, which signed a multi-year deal with Toronto Raptors star Kawhi Leonard last year, is invoking a break-through marketing tactic in the NBA Finals: the billboard taunt.
Birthday Wish Spotlights Power of Out of Home Media
A single billboard with a birthday wish for dad proves the power of out of home media to ignite global fame.
Cannabis Debate Spotlights Billboards as Medium of Speech
The marijuana debate is vivid evidence that billboards are a forum for robust debate.
Billboards Amp the Voice of Full-Throated Protest and Politics
Around the world – from small-town Kentucky to Nanjing to London to the site of the 2019 Super Bowl (Atlanta) – billboards give voice to protest, politics, and pranksters.