Beer. Lots of beer.
This prime frontage property – adjacent to “the loop” in Bridgeport, CT – is a microcosm of two national trends in media and consumer tastes.
Advertising Supports Transit
More high-def screens. More real-time info for customers. And, more non-fare revenue for transit.
High-Tech Small Towns Light Up the World
Turning off the billboard lights in London’s Piccadilly Circus, says the BBC, is quite rare: during World War II and solemn occasions such as funerals for Churchill and Lady Diana. In January, this iconic illuminated attraction was switched off for renovation.
Lights… Action! Billboards Showcase Environmental Progress
Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states.
Timely, Targeted OOH Cuts Through the Clutter
When Procter & Gamble Chief Brand Officer Marc Prichard spoke at the IAB Annual Leadership Meeting last month, his comments on digital ad viewability and fraud issues caused quite the stir in the ad community.
Billboards! Exclamation Point for Sports
When sports punctuate a message, billboards are the exclamation point.
Labels? I’ll Take Three to Go
I am not a teacher. But I spend enough time around them to hear this hushed after-hours question about students veering outside the norm: Do they have a label?