Future-proofing is to create a foundation and strategy for your brand and company that is so well-developed that it is defended against various challenges that could threaten its reputation, market share, and more.
Letter From… New York, NY
No matter whether you’re an ad exec based here or one who frequents the city for client or agency meetings, you’ll want to stay up on all that is happening as the summer winds down.
Letter From… Paris, France
With events taking center stage such as VivaTech and so much more in terms of culture, brands and business, you will probably find yourself in Paris, France sooner than later.
Letter From… Los Angeles, California
Here’s my picks for what’s new and what’s hot to ensure your next stay is a productive as it is enjoyable.
A Letter From… Cannes
In preparation for the massive Cannes Lions Festival, we’ve got you covered.
A Letter From… The Maldives, Villingili Island
As summer nears all thoughts will be on a well-deserved vacation for the non-stop pace of those working in the advertising industry.
A Letter From… Istanbul, Turkey
With a city that now boasts the largest airport in the world, there is no doubt that your travels will either take to directly to or through this city.
Making Sense Of The Blockchain Bonanza During Cannes Lions Festival
Perhaps the biggest buzz of the Cannes Lions Festival has been the anticipated power and impact of blockchain on the advertising industry.