Arianna Huffington believes there’s a need for more sleep in the workplace. So much so, in fact, that she wrote a novel, “The Sleep Revolution,” and started a business centered around that very subject.
The Power of Influence
Today’s social media influencers have accumulated followings by the millions and hold the power to launch, change, or help to establish a brand’s message with proven success.
Facebook’s Rise in Advertising: Tuesday at Town Hall
Tuesday in Town Hall brought advertising masterminds from both sides of the coin together for a panel to address the biggest disruptor in the industry today: mobile.
The Agency of the Future with McDonalds and Omnicom
McDonald’s chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark took the stage at New York’s Town Hall during Advertising Week to discuss the new agency relationship and how a 45-year legacy paved a foundation for the “agency of the future.”