Intense competition for enrollment – classroom and online – is aimed at two core audiences: teens and their parents. College marketers are using out of home (OOH) ads to reach both.
CPR. CTM. WTF. OOH is Real
In today’s world of clicks, likes, and page views, OOH is the real thing. It offers real-life impact in a digital world, and can’t be blocked, skipped, or viewed by bots.
Other Media Love the Big Canvas of Out of Home Ads
And the award goes to . . . large formats with endless creative options.
What’s 48 Feet and Loud? The Fan-Funded Billboard
Marketing pros surely admire the fundamentals that fuel the niche ad genre of the sports-fan billboard.
Ad Industry Icons and Influencers to #AWNewYork Attendees to ‘Get Out of Home’
Bold ideas need a bold platform.
Billboards Help for Hurricane Florence
The massive prep for Hurricane Florence reveals the sophistication for modern out of home (OOH) media.
Spotify’s OBIE Win Spotlights Other Media Use of Out of Home Ads
Spotify won the big prize at the 2018 OBIE competition — fittingly “Platinum” — showcasing how other media rely on out of home (OOH) advertising.
Do OOH Ads Promote States That Have No Billboards?
States and tourist attractions use OOH to draw visitors. In the past, I’ve been asked, “have you seen OOH ads that promote states that with no billboards?”
Set Designer Describes Billboard Power in New Martin McDonagh Movie
Production manager Inbal Weinberg explains how and why billboards were used, in this Q&A with the Outdoor Advertising Association of America.