Fielded from March to May, the responses reflect CMOs’ optimism about business rebounding in the next year and a half, in addition to a desire to play things safe in 2021 by targeting existing markets.
Shoppers Are Returning To Non-Essential Stores, But Spend Less Time And Money
The results of Mood Media’s survey show nearly half (49 percent) of consumers around the world are still nervous that in-store shopping will expose them to the virus, yet most have returned to non-essential stores.
ReelzChannel Sues Facebook Over Instagram Reels Trademark Infringement
This week in social media news: TikTok rival Likee garners 150 million MAUs in Q2, LinkedIn adds new features to its Sales Navigator platform, Snapchat partners with TikTok creators to launch body movement-tracking lenses.
Trump’s Order Will Ban TikTok And WeChat In 45 Days
This week in social media news, President Trump issues an executive order banning TikTok and WeChat in 45 days if they’re not sold by their parent companies.
Chipotle Debuts Online Apparel Collection After Digital Sales More Than Tripled In Q2
Using its leftover avocado pits, Chipotle is launching a sustainable line of apparel and accessories made with organic cotton called Chipotle Goods, all profits from which will benefit organizations advancing sustainability in fashion and farming.
Predictive Analytics Is Critical For Media Planning—Here’s Why
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning.
Why Gen Z Will Use Work To Change The World
In mid-2018, a whopping 61 million members of Gen Z entered the US workforce, making there five generations in the workforce at once.
77 Percent of Executives Say Sustainability Increases Consumer Loyalty
New research shows adopting sustainability practices can boost a brand’s key metrics, as 77 percent of executives say sustainability initiatives have increased consumer loyalty.
What We’re Reading—Week Of July 20th
We’re searching for the most pressing marketing insights this week.
Google Diversity Report Shows Little Progress Toward Racially Just Workplace
The percentage of black hires in the US grew from 4.8 percent in 2018 to 5.5 percent in 2019, a paltry 0.7 percent increase.