As podcast usage continues to rise, it’s important for marketers to know who they’re speaking to when advertising on podcasts. Here we’re breaking down the preferences of these super listeners and how podcasts influence these consumers’ buying behavior, according to the study’s findings.
How The Beard Club Is Fostering Growth Beyond The Follicle
Winter is near, which means guys are trading in their blankets for beards and swapping shaving cream for beard oil. In the U.S. alone, 49 million men wear facial hair.
Marketers Place More Importance On Cause Marketing
Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.
Marketers Lack Confidence In Adopting New Mobile Tech Features
Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.
Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns
Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?
Unexpected Brand Partnerships Touch Down For NFL’s 100th Season
The National Football League’s centennial season just touched down and with it a bevy of activations from brands new and returning are rolling out.
Gen X And Baby Boomers Adopting Tech At Higher Rates
Technology adoption rates for older generations have been growing rapidly in recent years, according to a survey by Pew Research Center.