Cookies are (nearly) dead, long live contextual. But how do you know if providers of this specialist tech are the real deal? Peter Wallace, MD for EMEA at GumGum, outlines what you need to ask before signing on the dotted line.
Reinventing Video Advertising for the Age of Attention
Digital advertising is at a crossroads. We’ve come this far based on the enthusiasm of advertisers for following online audiences as they explore and engage, but there has been an elephant in the room for the past few years.
Social Distancing Works Well For Humans But Is A Blunt Tool For Keeping Brands Safe
Online audiences are soaring but Covid-19 keyword-blocking has kept advertisers away from them. Peter Wallace, Managing Director for EMEA at GumGum, outlines how contextual analysis tech can refine the search for safe content.
Welcome to the Age of Brand Suitability
Contextualization technology will only become more important as brands seek to keep their reputations intact, argues GumGum’s UK Commercial Director, Peter Wallace.