New Audio Logo Index shows how de-emphasizing standard brand sounds can build customer loyalty.
What Winning Audio Ads Sounded Like in 2019 — 5 Key Learnings
We ran an analysis of the ad creative (in podcasts, streaming audio and radio) that flowed through the Veritonic Audio Intelligence Platform over the course of the year to find out.
Audio: Old Medium, New Tricks
Audio is one of the oldest forms of marketing. Make sure it’s effective with one of the newest forms of analytics.
The Unique Power of the Everyday Sound
Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world,…
Host-read or Announcer-read? Let the Data Decide.
“How can I be sure in a world that’s constantly changing?” – The Rascals, 1967…
Can A Scoring Standard Make Audio Creative Better?
Audio, as we’ve been hearing frequently, is undergoing a “renaissance”.
Superbowl: Michelob Achieves Calm, But Does it Win
If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of them are clearly counting on the power of audio for their success.
The Sonic Truth Podcast: Jeff Benjamin on Sound and Creativity
Listen here to this episode of The Sonic Truth podcast. When Jeff Benjamin, Partner and Executive…
Audio Marketing, I Don’t Love You Just The Way You Are — The Sonic Truth Ep. 4
With a new episode every couple of weeks, The Sonic Truth Podcast Series, a co-production of AW360 and Veritonic, explores the monumental shift to audio from a unique angle.
The Sonic Truth Podcast: Live from Advertising Week New York
With a new episode every couple of weeks, The Sonic Truth Podcast Series, co-produced with…