According to a recent CSG Retail and Sustainability Survey, 50% of U.S. consumers say that brands aren’t demonstrating their environmental practices.
Personalization Leads to Profit as Consumer Behavior Shifts
We’ve all read the reports on how COVID has changed purchasing behavior. Much has been impacted, everything from a greater focus on sustainable living to more shoppers purchasing groceries online, some for the first time, has shaped the way we now shop.
How Can You Incentivize Consumers to Go Green?
Motivating customers to think and act green will create brand loyalty, affinity, and purchasing while also giving the environment a much-needed boost.
Eco-Fashion: The Brands Proving Purpose-Driven is Hugely Profitable
Attention fashionistas, going green doesn’t have to break the bank. With the growing appeal of consumer environmental awareness, an increasing number of sophisticated brands are beginning to understand the huge market opportunity of approachable, stylish eco-fashion.