AWAdvance – Advertising Week 360 • AW360

Everybody wants to know what is coming next. Advertising Week Advance is our regular webinar series where we look at what’s coming up and offer you the latest thought leadership, opinions, and learnings.

Advance your knowledge. Advance your skills. Advance yourself.

Join us to access the latest thinking any time of year.

How Brands Can Leverage CTV To Reach LATAM Audiences

Presented with Vevo

Now Available On-Demand

In this session, we highlight audience insights about CTV consumption in Latin America, and share in a discussion with guest agency executives on tactics for reaching target audiences on CTV.

How To Be Creative While Working Remotely

Presented with TriNet

Sixty-three per cent of US workers are now working from home. But when you rely on proximity and close collaboration to produce the creative ideas and content that make your firm successful, how do you maintain that when your entire team is working remotely and engaging in unaccustomed ways? What impact does that have on morale, output and what strategies can you employ to ensure you succeed right now?

Streaming TV: A Big Opportunity for Small Business

Presented with Hulu

Join us in a live webcast event, where we’ll break down the basics of the streaming TV landscape.

Client Direct: Learnings and Insights from the In-Housing Media Movement

Presented with Kargo

What insights and learnings can brands gain from some of the industry’s most successful in-house digital media directors?

Creating Professional Audio and Video Content at Home

Presented with NPR

While some creative tools are easy to use from home, it can be hard to simulate professional audio, podcasts and video footage from your personal space. We ask some audio and video experts for the tips to make your content rise above the rest.

Life Without Cookies Enables More Human(e) Marketing

Presented with Acxiom

Join us for a discussion about what brands should be doing today and in the future to bring together their customer intelligence in a cookie-less world so that your efforts are centered where they should be – around your customers.

More from AW360

Why It’s Still Important To Take Part In Industry Events

Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.

With Signal Loss a Reality, Creative Is The Intelligent Place for Advertisers To Focus

Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.

Businesses That Help Boost the Circular Economy

The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.

How to Avoid Cancel Culture and Win the Hearts of Younger Consumers

When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?

A Global Talent Pool Requires a New Focus On Culture

Think back to the long-ago pre-pandemic days of 2019, when engineering leaders and hiring managers brainstormed the best ways to create supportive, inspiring team cultures.

How Brands Can Pivot In A World Beyond Lockdowns

As we look ahead to a new wave of winners and losers – yet to be decided in the post-Covid flux – businesses that walk the line between digital and real worlds may well come off the best.

Promoting the COVID-19 Vaccine: A Defining Ad Campaign for Modern History

Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.

Why TV Streaming Equals Next Level TV Ad Buying

Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.

It’s Pride Month—Here are 4 Tips to Help You Authentically Represent the LGBTQ+ Community

In this era of inclusion and representation, showing what’s really matters and the word really has become synonymous with diversity. In the LGBTQ+ community it’s important to connect through imagery that feels real and avoids using stereotypes as shorthand.

You’ve Partnered With a Nonprofit. Great, Now What?

Working with a nonprofit can be a powerful way for a brand or corporation to express its values around civic or social issues. Let’s digest what it really means to work with a nonprofit and how to make the most of it.

Why It’s Still Important To Take Part In Industry Events

Despite the pandemic, the benefits of attending conferences – albeit virtually or in person – have never really changed. Here, industry trade show regular, Josh Paterson of Grammatik Agency explores the benefits of the future of events and how a hybrid experience will be the way forward in the months ahead.

With Signal Loss a Reality, Creative Is The Intelligent Place for Advertisers To Focus

Advertising has long been about three things: audience, placement, and creative. But creative, the third path through these woods remains the road less traveled. This is a huge missed opportunity. Creativity is the most important factor in campaign performance.

Businesses That Help Boost the Circular Economy

The business world is moving towards sustainability. The benefits are clear: you can help the planet and help your business. In fact, one-third of consumers prefer sustainable brands according to a report by Unilever.

How to Avoid Cancel Culture and Win the Hearts of Younger Consumers

When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind?

Promoting the COVID-19 Vaccine: A Defining Ad Campaign for Modern History

Every decade or so there is a public service ad campaign so iconic that it defines the time in which it was made. The new ‘It’s Up To You’ campaign, aims to educate Americans about the COVID-19 vaccines and will almost certainly be the defining campaign for the 2020s.

Why TV Streaming Equals Next Level TV Ad Buying

Streaming TV advertising brings new opportunities to brands as first-party data and the digital infrastructure enables more advanced targeting and measurement capabilities. These capabilities give marketers more control over their campaigns resulting in better ROI.