With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.
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Everybody wants to know what is coming next. Advertising Week Advance is our regular webinar series where we look at what’s coming up and offer you the latest thought leadership, opinions, and learnings.
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How Brands Can Use Music Videos To Captivate LATAM Audiences
Presented with Vevo
19 May, 2021 at 1PM CST
Latin American Audiences are faced with endless choices when it comes to content, yet music videos continue to have the power to reach bigger audiences than the biggest Spanish-language shows on TV. However, music videos are providing a culturally relevant environment for brands to culturally align in authentic ways. In this session, we’ll join a panel of experts to learn more about how they utilize music videos in their brand campaigns. Finally, we’ll leave you with 3 tactics agencies and brands can use for leveraging music videos now to reach their target audience on CTV.
Register NowHow To Be Creative While Working Remotely
Presented with TriNet
Sixty-three per cent of US workers are now working from home. But when you rely on proximity and close collaboration to produce the creative ideas and content that make your firm successful, how do you maintain that when your entire team is working remotely and engaging in unaccustomed ways? What impact does that have on morale, output and what strategies can you employ to ensure you succeed right now?
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Streaming TV: A Big Opportunity for Small Business
Presented with Hulu
Join us in a live webcast event, where we’ll break down the basics of the streaming TV landscape.
Watch NowClient Direct: Learnings and Insights from the In-Housing Media Movement
Presented with Kargo
What insights and learnings can brands gain from some of the industry’s most successful in-house digital media directors?
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Creating Professional Audio and Video Content at Home
Presented with NPR
While some creative tools are easy to use from home, it can be hard to simulate professional audio, podcasts and video footage from your personal space. We ask some audio and video experts for the tips to make your content rise above the rest.
Watch NowLife Without Cookies Enables More Human(e) Marketing
Presented with Acxiom
Join us for a discussion about what brands should be doing today and in the future to bring together their customer intelligence in a cookie-less world so that your efforts are centered where they should be – around your customers.
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More from AW360
In a move that slaps several large DSPs and data management companies in the face, Google is making it clear that on their properties, people can only be targeted in aggregate.
Read More →While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?
Read More →John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),
Read More →Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting.
Read More →It’s not news to anyone in advertising that user-generated content (UGC) can be harnessed to develop effective ad creative.
Read More →The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.
Read More →The pandemic has proved a major catalyst for boosting data capability, but one misconception is still holding back progress: the belief that data maturity follows a linear path.
Read More →Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.
Read More →The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.
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